Green Bay Packers Mascot & Logo:
For this project, I was tasked with designing a promotional mascot image and logo for an existing company. Because my family and I are huge Green Bay Packers fans, I decided they would make the perfect candidate for this project since they lack a team mascot.
It all started with some sketches…
To begin this project, I created a document that included some rough sketches and photos that would help influence my mascot and logo for the Packers. Because Wisconsin is known for its dairy production, like cheese, and the cheese head hats worn by Packer fans, I decided a cow wearing a foam cheese head would be the best mascot to pursue.
Then, creating different “fight” poses for the mascot…
After creating sketches, I drew my mascot in various poses. Once I did this, I received feedback from my peers to figure out what pose was most liked in order to decide which version to continue working on and finalize.
Finally, revising the mascot and logo until I was satisfied…
After finalizing the mascot and logo, I once again received feedback from my peers on certain aspects of the mascot to change, like the position of the right leg.
